How to Price Your Home to Get Top Dollar


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Pricing Correctly Counts...

If you've ever been a client of mine, you know how absolutely important I think it is to price your home correctly right out of the gate. I'm going to go over a few different reasons why I think this is absolutely critical for getting a high sale price on your home.

  1. The Quicker You Sell, the More $$$ You Get: The first two weeks that your home is on the market are by far the most critical period for getting top dollar. Some realtors will tell you that for every day your property is on the market after these two weeks, you could be losing money on your home every day. Buyers will see that your home has not sold, and begin to wonder why. This will cause them to question the value of your home. 
  2. Buyers Shop for Best Value: Buyers will shop around to find the best value for a home, just like they will for any other commodity. If you price your home too high, then you will be aiding the other more attractively priced homes to sell. Don't sell other peoples' homes!
  3. Appraisals Can Hurt You: If a buyer likes your home and then has a bank do an appraisal and the appraiser finds your home's value lower than what you're selling it for, then that can be a major problem. What I recommend you to do is to have an appraisal done prior to listing your home. There are three reasons why you should do this:
      • It's a Marketing Tool: If you list your home lower than what the appraisal value is, then buyers will know they are getting a great deal and they will swarm to your property.
      • It's a Negotiating Tool: Having an appraisal to refer to during the closing period will help to protect your equity.
      • An Insurance Policy: Getting your own appraisal done will ensure that your home does not run into any problems when a buyer has a bank do an appraisal on the property. You can reference your own appraisal and defend your asking price without question.
Ultimately the decision of where to price your home is up to you. My job as a realtor is to facilitate the market. Thanks to technology, I can do it better than ever before. I can track the market's response to your listed property in real-time, and this allows me to see how many realtors sent the listing to clients, and how many of those clients responded positively to the listing. This allows me to stay way ahead of the ballgame and I can make any adjustments necessary to prevent your listing from going stale.

I just want everyone to know that they should not be adopting the old school method of asking a high price and then going lower until offers are made. As we know, the longer you are on the market, the weaker your negotiating position is.

Hopefully this information has been helpful to you. As always, if you need any assistance with buying or selling real estate in Kelowna, feel free to contact me at (250) 717-3133 or email me at info@vantagewestrealty.com